Una imagen dice más que mil palabras
McDonald’s Corporation abrió en 1955 en Illinois, USA, hoy en día tiene alrededor de 64 millones de comensales diariamente en sus mas de 31 mil restaurantes en 119 países. Les dejamos una recopilación de la publicidad mas representativa de la última década.
Carrots
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- Advertising Agency: DDB, Stockholm, Sweden
- Creative Team: Andreas Dahlqvist, Lars Friberg, Simon Higby, Ted Harry Mellström, Mattias Manitski
- Published: N/A
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Baby Ronald
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- Advertising Agency: Leo Burnett, New Delhi, India
- Art Director/Illustrator: Sumonto Ghosh
- Published: N/A
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Billboards 200m-197m
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- Advertising Agency: DDB Denmark
- Creative Director: Jesper Schmidt
- Published: June 2009
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Clock Billboard
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- Advertising Agency: Bernstein-Rein, USA
- Art Director: : Paul Prato
- Published: 2011
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Filet-O-Fish: Fish bowl
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- Advertising Agency: Leo Burnett, Jeddah, Saudi Arabia
- Creative Director: Flavio Zanni, Mohammed Bahmishan
- Published: November 2011
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Coffee Bean
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- Advertising Agency: N/A
- Creative Director: N/A
- Published: 2007
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Torino 2006 Winter Olympics Sponsorship: Ski-Jump
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- Advertising Agency: DDB, Amsterdam, Netherlands
- Creative Director: Joris Kuijpers, Dylan de Backer
- Published: 2006
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Coffee Pole
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- Advertising Agency: Cossette West, Canada
- Creative Director: Bryan Collins, Rob Sweetman
- Published: 2009
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Nice Try Mom
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- Advertising Agency: GBK Heye, Munich, Germany
- Creative Director: Alexander Bartel, Martin Kiessling
- Published: 200
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A sandwich for experts.
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- Advertising Agency: DDB, Budapest, Hungary
- Creative Director: Péter Tordai
- Published: 2010
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Wi-Fi
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- Advertising Agency: DDB Denmark
- Creative Director: Patrik Danielsson
- Published: October 2007
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Brace For Flavor
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- Advertising Agency: Adams Outdoor Advertising, USA
- Art Director: Todd Turner
- Published: May 2011
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Bear
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- Advertising Agency: Arnold, Boston, USA
- Creative Director: Chris Edwards
- Published: April 2009
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Large Coffee
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- Advertising Agency: DDB, Helsinki, Finland
- Creative Director: Vesa Tujunen
- Published: 2011
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Bite
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- Advertising Agency: DDB, Auckland, New Zealand
- Creative Director: Toby Talbot
- Published: April 2008
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Breakfast Newspaper
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- Advertising Agency: DDB, Stockholm, Sweden
- Creative Director: Andreas Dahlqvist
- Published: 200
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Rock ‘n’ Fries
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- Advertising Agency: Taterka Comunicações, São Paulo, Brazil
- Creative Director: Rodrigo Vezzá
- Published: July 2008
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Freshness Box Salad
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- Advertising Agency: Heye Group, Unterhaching, Germany
- Creative Director: Ralph Taubenberger
- Published: 2008
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Wake up with a premium roast coffee
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- Advertising Agency: AlmaDDB Miami, USA
- Creative Director: Enrique Faillace
- Published: 2008
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Broad menu, Gir
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- Advertising Agency: DDB, Sweden
- Creative Director: Andreas Dahlqvist
- Published: 2007
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The Real Milkshake
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- Advertising Agency: DDB Helsinki, Finland
- Creative Director: Jukka Mannio
- Published: April 2009
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Jumper
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- Advertising Agency: Leo Burnett, Milan, Italy
- Creative Director: Enrico Dorizza
- Published: 200
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Burger Mysteries
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- Advertising Agency: DDB, Budapest, Hungary
- Creative Director: Milos Ilic
- Published: 2007
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The Veggieburger
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- Advertising Agency: Neue Digitale/Razorfish, Berlin, Germany
- Creative Director: René Lamberti
- Published: 2010
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Wi-Fries
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- Advertising Agency: DDB Sydney, Australia
- Creative Director: Matt Eastwood
- Published: 2009
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Fuente
http://inspirationfeed.com/inspiration/advertising-inspiration/35-creative-mcdonalds-corp-advertising-practices/
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